Rick Hindin & Mark Rykken

Rick Hindin began a career in advertising in 1961 at Lewis & Dobrow Advertising while attending George Washington University night School. In 1966, Rick partnered with David Pensky to open the Georgetowne Slack Shop with $3000. Rick served as President & CEO of Britches of Georgetowne, from 1967 to 1989, when the company was sold. In 1989 Rick acquired 50% of Adworks Inc., a creative boutique and as President grew the agency from $3M to $80M in 4 years. In 1995 Rick was awarded the Advertising Executive of the Year by the Marketing Association of America and also received the “Silver Medal”, the American Advertising Federation’s highest honor. Rick was co-owner of the Washington Federals of the USFL. Rick served as Chairman of the Board of the Institute for Advanced Studies in Immunology, Aging & Geriatric Medicine.

Mark Rykken began his fashion career at Britches grew through the ranks to Regional Manager of the company’s largest stores and ultimately to the coveted Britches Design Team. When Britches was sold in 1988, Mark joined famed fashion luminary, Alan Flusser and opened the first Alan Flusser Custom Shop in Washington DC. In 2008 Mark joined the legendary retailer Paul Stuart. Ultimately Mark became Director of Custom Clothing at Paul Stuart, a position he held from 2011 to 2018 and grew their custom and Made to Measure from under one million in sales to over $3M in sales in 4 years. Today, Mark is the driving fashion force behind Britches Bespoke, including the creation, taste level and execution of the 10 Custom signature Collections he inspired.

The Britches Bespoke Story

I’m Rick Hindin. In 1967 David Pensky and I opened Britches of Georgetowne and “fine clothiers since 1967 “was woven into every Britches of Georgetowne label. The company grew to 110 stores and was sold in 1988. My love of retail, fashion and the Britches brand I helped create, drew me back into the business and Britches Bespoke was created.

And, I won’t be doing it alone.

Full circle is an understatement. Britches Bespoke is a reunion of myself and a former Britches of Georgetowne employee and dear friend Mark Rykken. In his 18 year with Britches, Mark was “Guardian” of the brand he loved and with hundreds of men and women the chain grew to 110 stores across the United States. When Britches was sold in 1988, Mark Rykken joined famed fashion luminary, Alan Flusser, who created the clothing for Michael Douglas in the movie “Wall Street.” and opened the first Alan Flusser Custom Tailoring Shop in the country in Washington DC. In 2008 Mark joined the legendary retailer, Paul Stuart in New York as Director of Custom Clothing, a position he held for 7 years.